Edgewood Management
Branding

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Edgewood Management is an investment adviser that pursues long-term appreciation using a Large Cap Growth strategy. Since its founding in 1974 Edgewood Management has continued to grow its assets and client base while maintaining the same customer service dedicated to the original high net worth clients. Edgewood's strategy is quite unique, as they manage a fixed number 22-stock portfolio.

Edgewood Management needed a brand that focused on it's unique investment strategy and highlighted the unified and collaborative approach between their partners and team. The solution centered around a mark made up of 22 overlapping lines that communicates their unique portfolio strategy and unified approach. Their commitment to upward growth is represented in the upward direction of the mark. Edgewood also believes its people are a key competitive advantage. A custom photo shoot was commissioned to capture the warm office environment and team.

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SCOPE

- Brand Strategy
- Brand Identity
- Brand Audit
- Research Report
- Logo Development
- Design
- Web
- Photo Direction
- Creative Direction
Agency: Leibowitz