Creating a new category of T-Shirts
HEMD is an online retail store with a focus on well designed soccer tees. Born out of a passion for soccer and the lack of well designed soccer T-shirts in the market, I partnered with my brother-in-law to create our own. A clean minimalist identity articulates qualities associated with both soccer and the T-shirts –precision, detail, focus. The understated aesthetic allows the T-shirts to be at the forefront.
HEMD / Branding
Scope
Brand Strategy / Brand Identity / Naming / Logo Development / Design / Web / Mobile / Copy Writing / Photography / Packaging
T-Shirt Concept | The Deutschland 11 — The eleven characters in "Deutschland" represent each of the eleven starting players. The characters are positioned in the famed 4-2-3-1 German field formation. Balance is completed through the first and last D representing the striker and goalkeeper.
T-Shirt Concept | El Tricolor — Mexican soccer fans are passionate about their national team and the colors they wear. They affectionately refer to their team as El Tricolor. The M in Mexico represents the number 3 (or Tri) and when placed over the heart symbolizes the enduring love for El Tricolor.
T-Shirt Concept | Os Cinco — No other soccer team in history can boast five World Cup titles. This shirt is all about bragging rights and a tribute to Brasil.
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Copyright © 2015 Rick Bargmann