Leibowitz

Branding

 

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Leibowitz is a brand design agency in New York City. A flexible identity and messaging was created to articulate the agencies core traits (confident, clever, dynamic, smart) and belief that critical thinking fosters creativity.

The new identity centers around a dynamic logo that focuses on left/right brain thinking and reinforces the belief that strategy and creativity go hand-and-hand. A forward slash is used as a key element, distinguishing the left side from the right side. It takes us from the logical left side, with the fixed element of the Leibowitz name, to the creative right side, which is always changing and evolving to meet the requirements of any touchpoint.

A responsive website was developed to ensure an optimal viewing experience across all devices. 

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SCOPE

- Brand Strategy
- Brand Identity
- Brand Audit
- Naming
- Messaging
- Logo Development
- Design
- Web/Mobile
- Photography
- Iconography
- Video
- Creative Direction

Agency: Leibowitz

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Copyright © 2016 Rick Bargmann